According to Sawyer Merritt, Tesla has released a Holiday Edition Tesla Bot action figure in North America for $50 USD, which includes a Mini Cybertruck wind-up racer, a lump of coal, and a holiday mug with a marshmallow (source: Sawyer Merritt on Twitter). This launch highlights growing consumer interest in AI-themed collectibles and branded merchandise, signaling new business opportunities for companies leveraging AI branding and robotics culture. The integration of AI icons into consumer products aligns with emerging trends in AI-driven marketing and deepens public engagement with robotics technologies.

According to Sawyer Merritt, Tesla has introduced a Holiday Edition Tesla Bot action figure in China, featuring AI-themed collectibles such as a mini Cybertruck racing car, a coal toy, and a mini holiday mug with marshmallow (Source: Sawyer Merritt, Twitter, Nov 18, 2025). This move highlights Tesla's strategy to leverage AI branding through merchandise, fostering deeper consumer engagement and expanding their AI ecosystem. The exclusive AI collectible signals growing opportunities for businesses to blend artificial intelligence themes with lifestyle products, especially in the Chinese market where AI-driven consumer products are on the rise.